Senior B2B Marketing Operations Specialist (US - Contract)

Job Description: Senior B2B Marketing Operations Specialist (US - Contract) 

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Salary/Hourly Rate:  

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$34 - $44 per hour

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Onsite/Remote:  

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Please note that this role is only available in the following locations: Seattle, WA (highly preferred), Austin, TX, and Chicago, IL, in alignment with our flexible work model which requires employees to be in office at least 1-2 days a week. We are unable to offer relocation assistance for this role.

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Position Overview:  

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Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. We’re building a more open world. Join us.

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Why Join Us?  

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To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

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We’re looking for a Sr. Specialist, B2B Marketing Operations to join the Digital Operations team and support the execution of marketing automation strategies. You’ll support the launch of campaigns that are powered by data and leverages real-time insights, to create a personalized partner experience. As a sr. specialist, you will be working with senior team members to help build, measure, optimise and scale our marketing programs to drive growth. In this role, you’ll be responsible for supporting the evaluation of existing marketing journeys, supporting demand generation and integrated marketing campaigns, informing strategic planning, and enhancing overall marketing process, technology, and workflow. This is a temporary 12-month assignment.

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Responsibilities of the Senior B2B Marketing Operations Specialist:  

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• Work within and across team to deliver best in class Marketo programs, ensuring flawless execution and maintaining Marketo’s performance and optimize processes  
• Manage end-to-end email campaign production in both Marketo and Message Gears, including planning, list segmentation, testing, execution and optimization  
• Conduct quality assurance on email campaigns, ensuring email messages are properly constructed to adhere to best practices, deliverability, mobile rendering, open rates, etc.  
• Review and maintain always-on/triggered Marketo programs to ensure any future optimizations and developments are correctly applied to ensure on going high performance and engagement  
• Is proactive and reviews functionality, workflows, and updates landing pages. Provide recommendations and input on goals, objectives, strategy and marketing automation best practices, supporting management of internal stakeholders acting as an internal automation strategy consultant  
• Investigate data quality and continuously improve on data quality  
• Work with senior team members to understand the requirements of Marketing stakeholders and act as a conduit to technical teams to ensure the system(s) can deliver on those requirements  
• Provide recommendations and input on goals, objectives, strategy and marketing automation best practices, supporting management of internal stakeholders acting as an internal automation strategy consultant  
• Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures  

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Qualifications of the Senior B2B Marketing Operations Specialist:  

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• B2B Tech marketing experience with at least 4+ years of advanced experience in Marketo and experience with Salesforce  
• Marketing operations project management experience required, with a mix of different marketing operation tactics  
• Experience using Message Gears highly beneficial  
• Experience working within a matrix organization  
• Attention to detail  
• Demonstrates a high level of accuracy and thoroughness in work, ensuring quality and consistency across tasks  
• Reviews work carefully to minimize errors and proactively identifies inconsistencies or potential issues  
• Effectively manages multiple projects while maintaining precision in data entry, content creation, and process execution  
• Strong ability to follow guidelines, adhere to compliance standards, and uphold best practices to deliver high-quality results  
• Strong analytical skills, able to draw insights and intelligence from marketing data  
• Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices  
• A good understanding of database structure, data hygiene, analytics, and attribution  
• Technically capable, excellent communicator, and a desire to improve processes  

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Please note contractors are engaged to provide services to Expedia Group on a temporary basis in connection with a specific assignment. Contractors are hired and employed through Atrium, our third-party payrolling partner.  

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As a woman-owned firm, Atrium values diversity. We are an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, genetic information or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.  

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This job posting is for a temporary role as an employee of Atrium on assignment at Expedia. The individual selected for this role will be offered the role as an employee of Atrium; compensation, medical benefits, fringe benefits and other terms and conditions of employment shall be presented by Atrium upon offer. The pay rate range provided is a reasonable estimate of the anticipated compensation range for this job at the time of posting. The actual pay rate will be based on a number of factors, including skills, competencies, experience, location and/or being pursued and other job-related factors permitted by law. In addition, this role will be eligible for overtime pay, in accordance with federal and state requirements.  

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No C2C or Third-Party Vendors