Senior Marketing Operations Specialist (MarTech)

Requirement Details:

Job Title:

Sr. Marketing Operations Specialist  

Location:

100% Remote (EST Working Hours)  

Duration:

6+ months potential for extension  

Rate Range:

$51-54/hr on W2  

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Key Responsibilities:

• Build and manage transactional communication templates across email and in-app, including changes to price, terms of service, billing failures and other critical updates  
• Collaborate with cross-functional teams, including marketing, product and more to ensure seamless execution of communication plans  
• Analyze and interpret data to measure the effectiveness of executions and make data-driven recommendations for improvement  
• Work across technical teams for UMP and Cannonball platforms  
• Set up and run tests to deliver on KPIs and goals  
• Ensure all communications are compliant with legal and regulatory requirements  
• Create and maintain a content calendar for transactional communications to ensure timely and accurate delivery of updates  
• Stay up to date with industry trends and best practices to continuously improve communication strategies  
• Optimize Marketing Landing Pages (MLPs), SEO, and testing projects as needed  

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Required Qualifications:

• 4+ years of experience in marketing operations, marketing analytics, technical or product marketing roles  
• Experience working in agile teams  
• Applied coding of template scripting languages (e.g. liquid, handlebars)  
• Ability to email code using HTML/CSS  
• Working knowledge of messaging best practices (email, push, in-app)  
• High attention to quality with ability to readily spot potential bugs  
• Proven track record of developing and executing successful marketing strategies that drive business growth  
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies  
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams  
• Passion for innovation and commitment to staying ahead of industry trends and best practices  

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Preferred Experience:

• Previous experience in Salesforce, Adobe, or Braze platforms  
• Understanding of email marketing best practices  
• Technical expertise in CRM operations  

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Required Education:

• Bachelor's degree in Marketing, Communications, Business or a related field