Digital Marketing Specialist

Job Title: Digital Marketing Specialist  

Location: Chicago, IL (4 days a week onsite)  

Role Type: Full-time  

Salary: $90,000-$100,000  

Key Responsibilities:  

• Lead email strategy and execution in HubSpot, including automation, segmentation, A/B testing, and performance analysis.  
• Manage and update content within the website CMS, optimize for SEO, fix errors (e.g., 404s), and support integrations.  
• Support SEO, paid media, and broader digital campaigns, ensuring alignment across content, brand, and performance channels.  
• Execute and manage multiple projects across a wide range of digital channels, delivering clear, end-to-end execution for short and long-term projects  
• Working with multiple stakeholders & cross-functional teams simultaneously across IT, Marketing, Revenue Operations, and digital agency partners.  
• Analyze and report on digital campaign performance, utilizing data to draw insights, refine strategies, and improve overall campaign ROI.  

Qualifications:  

• Bachelor’s degree in marketing, communications, or related field.  
• 5+ years of concentrated experience in digital marketing, with experience working across multiple channels  
• Experience in Email Marketing managing large-scale campaigns  
• Proficient in HubSpot, with practical knowledge in advanced features like audience segmentation and A/B testing.  
• Proficient in CMS platforms such as Optimizely and data workflows between CMS, marketing automation and CRM platforms.  
• Strong analytical skills to effectively analyze performance data and provide actionable insights for campaign management, digital platforms and ecommerce sites.  
• Excellent communication skills and the ability to collaborate effectively with various teams and stakeholders.  
• Demonstrated ability to manage multiple projects in a dynamic, fast-paced environment.