Sr Marketing Specialist, ABX

1. About Our Client:

The organization operates in the AI and business reinvention technology sector, providing a platform that integrates AI, data, and workflows to improve operational efficiency. It serves a large portion of the Fortune 500, supporting companies in working smarter and accelerating digital transformation through AI-driven solutions.

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1. About the Opportunity:

The Sr Marketing Specialist, ABX will lead the global Account-Based Experience (ABX) program, focusing on designing and scaling strategies to increase engagement, pipeline, and revenue within key enterprise accounts. This role is essential to driving targeted marketing efforts that align with sales and customer success functions to maximize impact in complex markets.

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1. Responsibilities:

• Develop and execute a targeted ABX go-to-market strategy for strategic accounts globally.
• Create scalable, repeatable ABX playbooks for different account tiers.
• Collaborate with Sales, Customer Success, and Account Management to align revenue goals and account engagement.
• Map and engage complex enterprise buying committees across IT, security, compliance, and executive stakeholders.
• Adapt global ABX programs to regional markets and vertical industries.
• Plan and coordinate targeted regional events and account-specific experiences.
• Manage full-cycle personalized ABX campaigns for customer acquisition and expansion.
• Deploy multi-channel digital and media campaigns based on account-specific needs.
• Partner with creative teams to develop tailored messaging and demand generation content.
• Analyze campaign data and optimize for improved pipeline conversion.
• Manage ABX technology tools, ensuring integration with CRM systems.
• Ensure smooth lead-to-account handoffs between marketing and sales teams.
• Develop programs to foster customer advocacy and retention.
• Monitor ABX industry trends and buyer behaviors to refine strategies.

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1. Requirements:

• Minimum 5 years of experience in Account-Based Marketing or B2B demand generation, preferably in SaaS or cybersecurity.
• Demonstrated success in driving pipeline and conversion through ABX initiatives.
• Proficiency with ABX technology stacks (e.g., 6sense/DemandBase) and CRM platforms (e.g., Salesforce, Marketo).
• Strong analytical skills to interpret data and inform strategy.
• Bachelor’s degree in Marketing, Business, or related field.
• Preferred: experience marketing to regulated sectors like Critical Infrastructure, Financial Services, or Healthcare.
• Preferred: ability to engage with C-level stakeholders and collaborate across teams.
• Preferred: experience managing external creative agencies and media partners.

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1. Pay Range and Compensation Package:

• Base pay of $120,000 - $160,000, plus equity (when applicable) and variable/incentive compensation.

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Equal Opportunity Statement:

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

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Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.