Senior Growth Marketing Lead

Job Description:

Posted via SalaryGuide — the career platform built for marketers.

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Airbnb is hiring a Senior Growth Marketing Lead, Engagement to own lifecycle strategy across the complete member journey. This is a remote US role offering $196K-$245K per year and requiring extensive B2C CRM and lifecycle experience.

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Before applying, use SalaryGuide to compare the range with senior growth and lifecycle marketing benchmarks and review the company and role breakdown.

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You can also tailor your resume to this exact JD before applying. Every job shared through SalaryGuide comes from a real hiring team - no recruiter posts, third-party boards, duplicates, or stale reposts.

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Role Snapshot

• Original title: Senior Growth Marketing Lead, Engagement  
• Company: Airbnb  
• Location: USA (Remote)  
• Salary: $196K-$245K per year  
• Seniority and experience: Senior level; 15+ years  
• Employment type: Full-time  

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Company Overview

Airbnb began in 2007 when two hosts welcomed three guests into their San Francisco home. It has since grown to more than five million hosts and over two billion guest arrivals across almost every country worldwide. Hosts offer stays, experiences, and services that help guests connect with communities.

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About the Role

Own and optimize Airbnb's member lifecycle marketing strategy, from awareness and progression through incentive redemption and re-engagement. The role delivers data-driven journeys primarily through email and push while balancing growth, member experience, and program economics.

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Responsibilities

• Own lifecycle strategy across the complete member journey, including awareness, progression, incentive redemption, and re-engagement.  
• Translate membership benefits and promotional moments into effective journeys and campaigns with global business teams.  
• Apply segmentation, behavioral triggers, personalization, and automation to improve targeting and campaign performance.  
• Partner with Analytics and Data Science on segmentation, incrementality, performance measurement, and leadership recommendations.  
• Work with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics.  
• Manage an experimentation roadmap covering messaging, audiences, timing, and channel mix.  
• Develop briefs defining campaign goals and technical, data, creative, and audience requirements.  
• Collaborate with Creative, Product, Engineering, and Marketing teams and present recommendations to executives and cross-functional stakeholders.

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Qualifications

• 15+ years of B2C CRM or lifecycle experience in fast-paced consumer or e-commerce environments.  
• 9+ years of experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing.  
• Strong prioritization and project management skills across multiple workstreams.  
• Ability to work autonomously, learn systems quickly, and move work forward amid ambiguity and change.  
• Proven ability to influence cross-functional roadmaps and communicate strategy and results to senior leadership.  
• Strong analytical experience in experimentation, performance measurement, and campaign optimization.  
• Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization.  
• Ability to balance growth objectives with customer experience and brand considerations.

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Compensation and Benefits

• Base salary: $196K-$245K per year.

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Apply Through SalaryGuide

The full role opens on SalaryGuide. Review the role context, compare the compensation with relevant senior marketing benchmarks, and tailor your resume to the position before applying.