Growth Lead

Growth Lead

Overview

A fast-growing, profitable AI startup is seeking its first full-time Growth Lead to own and scale customer acquisition across multiple channels. This is a rare opportunity to join an early-stage company that has achieved significant revenue growth while remaining lean, profitable, and founder-led.

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Reporting directly to the founder, you'll take ownership of growth initiatives spanning influencer marketing, performance marketing, and organic content. Some programs are already producing results and need a dedicated owner, while others will be built entirely from scratch. This role is ideal for a highly autonomous, hands-on growth operator who enjoys experimentation, thrives in ambiguity, and wants to make a measurable impact on company growth.

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Responsibilities

• Own and execute the company's growth strategy across influencer marketing, performance marketing, and organic content
• Take ownership of existing growth initiatives currently managed by the founder and contractors
• Design, launch, test, and scale new customer acquisition channels and campaigns
• Drive measurable impact on customer acquisition, revenue growth, and overall business performance
• Develop and optimize growth experiments from concept through execution, analysis, and iteration
• Partner directly with the founder to shape growth strategy as the company expands into new AI-powered product categories
• Manage multiple growth functions simultaneously while maintaining strong execution standards
• Track, analyze, and report on campaign performance, channel effectiveness, and growth metrics
• Identify opportunities for growth and proactively build solutions without requiring significant direction
• Leverage AI tools and emerging technologies to improve marketing efficiency and effectiveness

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Qualifications

Required

• 2-6 years of marketing, growth, or customer acquisition experience
• Proven track record of driving measurable growth outcomes and business impact
• Strong ownership mentality with the ability to independently identify opportunities and execute solutions
• Experience managing initiatives end-to-end, from strategy and implementation through measurement and optimization
• Hands-on operator who enjoys execution rather than solely managing others
• Ability to thrive in fast-paced, ambiguous startup environments
• Quick learner who can rapidly adopt new channels, tools, and growth tactics
• Strong analytical mindset with a focus on metrics, experimentation, and performance
• Passion for AI products and emerging technologies

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Preferred

• Experience as a founding marketer or first marketing hire at a startup
• Performance marketing agency experience or hands-on paid acquisition expertise
• Experience leading growth efforts for consumer or prosumer products
• Proven success managing influencer marketing campaigns with measurable results
• Familiarity with generative AI tools and products
• Experience marketing to both B2B and B2C audiences
• Experience owning multiple marketing channels simultaneously

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Ideal Candidate Profile

• Previously served as the first marketing hire or founding growth leader at a startup
• Has built and scaled growth programs rather than inheriting mature marketing functions
• Can speak confidently about specific campaign results, acquisition metrics, and business outcomes
• Comfortable switching between strategy and execution daily
• Embraces AI tools as a core part of their workflow
• Operates with urgency, resourcefulness, and a builder mentality

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Benefits & Perks

• Fully remote position
• Competitive equity package
• Direct access to and mentorship from the founder
• Significant ownership and autonomy over company growth strategy
• Opportunity to build and shape the marketing function from the ground up
• High-impact role with clear visibility into business outcomes
• Work with cutting-edge AI products in a rapidly growing market
• Competitive compensation package

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Compensation

• US-based candidates: $150,000 - $200,000 base salary
• Canada-based candidates: $75,000 - $120,000 base salary

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This opportunity is best suited for a scrappy, high-agency growth operator who wants to own growth end-to-end and help build the next generation of AI-powered creative tools.