Marketing Operations Manager

Key responsibilities

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• Marketing Campaign Operations: Support the execution, monitoring, and optimization of paid digital marketing campaigns, with a particular focus on Meta (Facebook and Instagram).

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• Marketing Analytics & Reporting: Develop and maintain marketing performance reports and dashboards, tracking key metrics such as lead generation, conversion rates, cost per lead, and enrollment outcomes.

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• CRM Management & Optimization: Assist with HubSpot CRM administration, workflow automation, lead management, data integrity, and process improvements.

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• Project Management: Plan, coordinate, and track marketing projects from initiation through completion, managing timelines, deliverables, stakeholder communication, and cross-functional dependencies to ensure successful execution.

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• Enrollment Growth: Partner with marketing and enrollment stakeholders to identify opportunities to improve lead quality, conversion efficiency, and overall student enrollment.

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• Cross-Functional Collaboration: Work closely with the Director of Marketing Analytics & Operations to support strategic initiatives, operational improvements, and data-driven decision-making.

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Qualifications

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Required:

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• Bachelor’s degree in Business, Marketing, Engineering, Economics, Data Analytics, or a related field.
• Experience in marketing operations, digital marketing, marketing analytics, or a related field.
• Demonstrated project management experience, including managing multiple initiatives, coordinating stakeholders, tracking deliverables, and meeting deadlines.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to prioritize competing projects and work effectively across cross-functional teams.
• Experience with CRM systems, marketing platforms, or performance reporting.
• Ability to work on-site a minimum of three days per week in accordance with the organization's hybrid work policy.

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Preferred:

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• Experience in the K–12 education sector is strongly preferred.
• Experience with Meta Ads Manager and HubSpot CRM.
• Technical proficiency in SQL, Tableau, Microsoft Excel, and PowerPoint.
• Experience developing marketing dashboards, automating workflows, and analyzing campaign performance.
• Familiarity with project management tools and methodologies.

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Benefits

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• Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.
• Be able to care for your health and your family with comprehensive medical, dental, and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.
• Enhance your growth and development with mentoring and money to take training classes.
• Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer.

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Be the one who makes a difference!  

With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let’s make a difference together. Apply Today!