Who We Are
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Role Overview
The Manager, Campaign Operations provides the operational structure, quality control, and cross-functional coordination required to deliver marketing campaigns reliably at scale across both Core and Olympics. This role ensures campaigns are properly set up, tested, tracked, monitored, and ready to launch, while creating clear processes for identifying and resolving issues before they affect performance or customer experience.
Reporting to the Director of Marketing Operations and Analytics, the manager works across Marketing, CRM, Paid Media, Content, Creative, Web, Analytics, Sales, Technology, and agency partners. The role supports campaign owners and channel leads by making execution more consistent, improving launch readiness, maintaining reliable data flows, and escalating risks or issues with clear recommendations.
Key Responsibilities
Campaign Execution & Launch Readiness
- Coordinate the operational work required to launch integrated campaigns across Core and Olympics.
- Translate campaign plans and briefs into clear operational requirements, timelines, dependencies, and launch checklists.
- Maintain visibility into campaign status, milestones, blockers, approvals, and launch readiness across stakeholders.
- Confirm that required assets, audiences, landing pages, forms, tracking parameters, and platform configurations are ready before launch.
- Coordinate pre-launch reviews and ensure open issues are assigned, tracked, and resolved or appropriately escalated.
- Support campaign launches across email, CRM, paid media, web, landing pages, forms, and related digital experiences.
Data-Flow Monitoring, QA & Testing
- Monitor campaign and data flows to identify failures, delays, broken connections, or unexpected behavior.
- Build and maintain data health dashboards that provide visibility into data-flow reliability, record volumes, processing status, error conditions, and other key operational indicators.
- Perform and coordinate end-to-end QA and testing across the full customer lifecycle, including:
- Lead capture and CRM record creation
- Consent and subscription preference handling
- Audience qualification, suppression, and activation
- Sales routing and lifecycle stage updates
- Marketing automation triggers and customer communications
- Conversion events and attribution tracking
- Validate that records, submissions, audience updates, campaign responses, lifecycle changes, conversion events, and other key signals move correctly between relevant systems.
- Establish repeatable QA standards, test cases, checklists, and documentation for common campaign workflows.
- Investigate operational issues, identify root causes, coordinate resolution with internal or agency partners, and document outcomes.
- Maintain appropriate launch-day and post-launch monitoring for priority campaigns and escalate issues based on agreed thresholds.
Tracking Governance & Campaign Data Quality
- Apply and reinforce UTM, naming, tagging, and campaign taxonomy standards across Core and Olympics.
- Partner with Marketing Analytics and channel owners to ensure campaign tracking supports accurate reporting and attribution.
- Review campaign setup for consistency across platforms, properties, markets, audiences, and business units.
- Identify data-quality gaps and coordinate corrective actions with Marketing, Technology, Analytics, and agency partners.
- Maintain campaign operations documentation, including process maps, ownership models, issue logs, and standard operating procedures.
Marketing Operations & Platform Execution
- Execute hands-on Marketing Operations work across relevant campaign and customer-engagement platforms, including SFMC/Zeta, Salesforce, Data Cloud, UTM.io, and comparable tools.
- Configure, test, troubleshoot, and document campaigns, audiences, forms, lead flows, automations, workflow changes, tracking, and related operational requirements.
- Coordinate platform requests, access requirements, integrations, and operational dependencies while maintaining clear timelines and ownership.
- Monitor platform usage, data quality, and reliability, escalating technical issues to Technology or vendors when appropriate.
- Help ensure Marketing teams use campaign platforms consistently and in accordance with approved processes and governance standards.
- Partner with platform owners and Technology to support transitions, integrations, and improvements to campaign workflows.
Campaign Planning & Cross-Functional Coordination
- Partner with campaign leads and integrated marketers early in the planning process to identify operational needs and dependencies.
- Maintain campaign calendars, workback plans, launch milestones, and operational status updates for assigned initiatives.
- Coordinate across teams when campaigns require multiple systems, channels, markets, brands, or external partners.
- Surface risks, resource constraints, and unresolved decisions early enough to support effective prioritization.
- Contribute to a consistent operating rhythm across Core and Olympics, including intake, planning, launch, monitoring, and retrospective processes.
Process Improvement, Automation & Reporting
- Lead the identification, prioritization, and implementation of process improvements across campaign intake, planning, setup, QA, launch, monitoring, and post-launch workflows.
- Identify opportunities to reduce manual work and improve reliability through automation, better system design, reusable templates, and standardized operating procedures.
- Partner with Technology, Analytics, and platform owners to scope, test, document, and implement workflow and automation improvements.
- Produce recurring reporting on campaign operational health, including launch readiness, QA completion, data-flow status, data health, open issues, escalations, and resolution timelines.
- Provide clear status updates and decision-ready summaries for the Director of Marketing Operations and Analytics and campaign stakeholders.
- Track recurring operational issues and convert post-launch learnings into updated processes, checklists, standards, and operating practices.
Measures of Success
Success in this role will be measured by the reliability, consistency, and scalability of campaign execution, including:
- Increased percentage of campaigns meeting defined launch-readiness standards and launching on time.
- Fewer preventable issues involving tracking, data flows, forms, lead routing, audience activation, or campaign configuration.
- Consistent completion and documentation of QA and testing for priority campaign workflows.
- Faster identification, escalation, and resolution of operational issues.
- Improved adherence to UTM, naming, tagging, and campaign governance standards.
- Clearer visibility into campaign status, dependencies, risks, and operational performance.
- Increased adoption of repeatable campaign operations processes across Core and Olympics.
- Reduced manual effort and improved reliability through process improvements, automation, and reusable operating standards.
- Strong stakeholder confidence in campaign readiness, data quality, data-flow health, and operational support.
Qualifications
- 5+ years of experience in campaign operations, marketing operations, CRM operations, lifecycle marketing operations, digital marketing operations, or a related field.
- Experience coordinating multi-channel campaigns across email, CRM, paid media, web, landing pages, forms, or related digital experiences.
- Hands-on experience configuring, testing, troubleshooting, and operating campaign, CRM, marketing automation, or customer data platforms such as SFMC/Zeta, Salesforce, Data Cloud, UTM.io, or comparable tools.
- Strong understanding of campaign QA, testing, tracking governance, data flows, lead routing, lifecycle management, and launch-readiness practices.
- Experience managing campaign calendars, workback plans, dependencies, issue logs, and cross-functional deliverables.
- Strong attention to detail and the ability to identify issues in complex campaign setups and customer journeys.
- Ability to investigate problems, coordinate resolution across teams, and communicate risks clearly.
- Strong written and verbal communication skills, with the ability to provide concise, action-oriented status updates.
- Experience working with Marketing, Technology, Analytics, Sales, Creative, Content, and external agency partners.
- Bachelor’s degree in Marketing, Business, Operations, Information Systems, or a related field preferred.
Preferred Experience
- Experience supporting high-volume campaign and event activity across multiple brands, markets, or business units.
- Experience in sports, entertainment, hospitality, travel, ticketing, ecommerce, or another complex customer-journey environment.
- Experience supporting major event campaigns, integrated marketing programs, or time-sensitive launches.
- Familiarity with project management and documentation tools such as Asana, Airtable, Confluence, Jira, or comparable platforms.
- Working knowledge of marketing technology integrations, APIs, data validation, or basic troubleshooting methods.
- Preferred experience using SQL for data validation, troubleshooting, reporting, or analysis.
- Experience with Omni or comparable data visualization and reporting software.
- Experience creating operating procedures, QA frameworks, launch checklists, or campaign governance standards.
Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Rate Minimum
$67,500 annually (minimum will not fall below the applicable State/local minimum salary thresholds)
Hiring Rate Maximum
$90,000 annually
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
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