Lifecycle Marketing Lead

$150k - $300k

United States

Full-time

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🔴 Closes on:

Oct 28, 2026

Job Description:

Posted via SalaryGuide - the career platform built for marketers.

Rylo is hiring a Lifecycle Marketing Lead at $150,000 - $300,000 per year to build the programs that turn customer intent into activation, retention, and growth. You’ll own the strategy, copy, segmentation, and experiments that help customers get more value from a product built for people who are Deaf or hard of hearing.

This senior, full-time role is listed in New York and requires 5+ years of relevant experience, mobile consumer app experience, and availability to work Eastern Time hours. Expect room to define the lifecycle function, plus generous options and unlimited time off.

Open the full role on SalaryGuide and use resume tailoring to align your experience with the JD.

Role Snapshot

Title: Lifecycle Marketing Lead
Company: Rylo
Location: New York, NY, United States
Level: Senior
Employment: Full-time
Compensation: $150,000 - $300,000 per year, depending on experience and qualifications
Experience: 5+ years in lifecycle, retention, CRM, email, or growth marketing
Schedule: Eastern Time Zone hours

Company Overview

Rylo builds communication tools for people who are Deaf or hard of hearing and the businesses that serve them. Working alongside the community, the company aims to remove communication barriers. Its investors include General Catalyst, Canaan, and Comcast.

About the Role

Own how Rylo engages, activates, retains, and grows customer relationships. You’ll combine customer insight, clear messaging, data, and operational rigor to build lifecycle programs from first touch through expansion and re-engagement, partnering with product, growth, data, and customer-facing teams.

Responsibilities

Own lifecycle strategy and launch email, in-product, and other campaigns across activation, engagement, retention, reactivation, and growth.
Map customer journeys, segments, lifecycle stages, and behavioral triggers to deliver relevant messaging.
Build onboarding and activation flows that help customers reach value faster, alongside retention and re-engagement programs that bring them back.
Write clear, compelling copy that reflects Rylo’s voice and gives customers a reason to act.
Define campaign goals, own lifecycle reporting, and turn customer insights and product usage data into better campaigns.
Run structured tests across messaging, subject lines, timing, audiences, offers, and channels.
Manage the lifecycle calendar and build repeatable processes that keep campaigns coordinated, timely, and scalable.
Use AI to accelerate content creation, analyze behavior, generate insights, and automate repetitive work.

Qualifications

5+ years owning lifecycle, retention, CRM, email, or growth marketing programs.
Experience with a mobile consumer app, ideally at a high-growth B2C technology company.
Strong understanding of customer journeys, segmentation, behavioral triggers, and lifecycle messaging.
Proven ability to improve activation, engagement, retention, or reactivation through campaigns.
Strong copywriting skills and a customer-first approach to clear, relevant communication.
Confidence using data and experiments to diagnose opportunities, measure results, and improve performance.
Strong operational judgment, with the ability to manage multiple campaigns and timelines while maintaining quality.
Hands-on experience using AI tools to improve marketing execution.
Ability to collaborate across teams, take ownership, and turn ambiguous opportunities into shipped work.
Availability to work hours aligned with the Eastern Time Zone.