Digital Marketing Specialist

Job Description:

Are you a data-driven digital marketer with a passion for optimizing websites and driving measurable results? Our client, a well-established and growing company in the consumer goods and retail space, is seeking a Digital Marketing Specialist to join their collaborative marketing team.

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This role is ideal for someone who thrives in a fast-paced environment, enjoys cross-functional collaboration, and is eager to make a tangible impact on digital performance.

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Key Responsibilities

• Manage day-to-day website updates, content uploads, and performance monitoring.
• Optimize site structure and content for SEO, accessibility, and mobile responsiveness.
• Collaborate with UX, design, and development teams to launch high-performing landing pages.
• Implement and manage Google Tag Manager containers, triggers, and tags.
• Analyze website and campaign performance using GA4, Search Console, and other tools.
• Support digital campaigns, promotions, and A/B testing initiatives.
• Maintain data integrity across the site, including URL structure, redirects, and schema markup.
• Stay current on digital marketing trends and best practices.

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Qualifications

• 3+ years of experience in digital marketing, e-commerce, or web management.
• Proficiency in HTML/CSS and experience with CMS platforms (e.g., WordPress).
• Hands-on experience with Google Analytics (GA4), Google Tag Manager, and SEO tools.
• Strong understanding of digital marketing channels and performance metrics.
• Excellent communication, project management, and problem-solving skills.
• Bachelor’s degree in Marketing, Business, or a related field.