Digital Marketing Specialist

Digital Marketing Specialist | Chalfont, PA | Full-Time On-Site 

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Company Overview

Our client is a leading provider of material handling equipment, warehouse solutions, and systems integration services. Serving organizations across manufacturing, distribution, logistics, and supply chain environments, they help businesses optimize operations within the four walls of the warehouse through equipment, automation, technology, and service solutions.

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The company is in an exciting phase of growth, investing heavily in modernizing their digital and marketing infrastructure. Leadership is entrepreneurial, data-driven, and committed to building something exceptional. They are looking for the right people to help shape that future from the ground up.

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Role Overview

This is a high-impact, highly visible role that sits at the intersection of digital strategy, data analytics, and revenue growth. Reporting to the Director of Marketing and working in close partnership with the President, the Digital Marketing Specialist will own the company's full-funnel digital performance, from website optimization and lead generation to CRM instrumentation and conversion strategy.

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This is a build-and-own opportunity: you'll come in, assess the current state, establish clean processes and data infrastructure, and drive measurable results. If you're motivated by building something meaningful and thrive in an entrepreneurial environment, this role offers real runway.

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Key Responsibilities

• Own full-funnel digital performance across the customer journey, including website, lead gen, MQL/SQL conversion, and pipeline contribution
• Optimize the website as the primary lead generation channel; analyze user behavior and implement data-driven improvements
• Build and maintain CRM instrumentation, campaign tracking, and marketing automation workflows
• Develop KPI dashboards and reporting frameworks to provide clear visibility into marketing-sourced pipeline and revenue impact
• Drive digital monetization strategy for rental and service offerings, including conversion optimization and self-service capabilities
• Build and manage an A/B testing roadmap across digital properties to reduce funnel drop-offs and improve conversion rates
• Define and align MQL/SQL qualification criteria in partnership with sales leadership
• Collaborate cross-functionally with Sales, IT, Operations, and Finance to align digital initiatives with broader revenue goals
• Identify and evaluate opportunities for subscription or recurring revenue models

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Requirements

• 5+ years of experience in B2B digital marketing, eCommerce, or digital business environments
• Strong analytical mindset with hands-on experience using behavioral analytics, attribution modeling, and CRM platforms
• Demonstrated ability to drive measurable revenue growth through digital strategy and optimization
• Experience with marketing automation, lead scoring, and campaign tracking infrastructure
• Familiarity with enterprise commerce platforms, CRM systems, and digital engagement tools
• Highly organized, self-motivated, and comfortable operating with autonomy in a fast-moving environment
• Degree in Marketing, Business, Data Analytics, or related field preferred; advanced degree a plus
• Must be located within commuting distance of Chalfont, PA (on-site, 5 days/week)

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Compensation

• Base Salary: $100,000 – $120,000, commensurate with experience
• Bonus: Performance-based bonus potential

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Additional Notes

Benefits include:

• Comprehensive medical, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and company holidays
• Opportunities for professional development and growth
• Collaborative, entrepreneurial culture with direct access to senior leadership

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This search is being conducted by Henry North, a specialist recruiting firm serving the material handling equipment and industrial automation industry.