Vice President of Sales & Revenue | Columbia Hospitality

Job Description:

The Vice President of Sales & Revenue (VP-SR) leads the sales and revenue commercial strategy for all hotels within the CH portfolio—driving top-line growth through a cohesive, data-driven approach to sales, revenue management, distribution, and ancillary revenue optimization.

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As a senior leader reporting to the President of Hotels & Resorts, this role influences enterprise strategy while remaining deeply focused on execution and results within the managed hotel portfolio. This role is highly strategic and hands-on, responsible for developing systems and leaders that deliver sustainable RevPAR, market share, and profitability improvements.

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Let’s start off with the most important part-what’s in it for you:

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The Perks

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• Eligibility of perks is dependent upon job status  
• Salary Range: $170,000-$190,000 DOE  
• Cellphone Allowance  
• Incentive Eligible  
• Commuter/Parking Allowance  
• Get Paid Daily (Make any day payday)  
• Paid Time off & Holiday Pay (Because Balance Matters)  
• Benefits - Medical, Dental, Vision, Disability, 401K  
• HSA/FSA Plans -with employer contribution  
• Values Based Culture (#OMGLIFE)  
• Culture Add (Creating Space for Fresh Perspectives)  
• Referral Bonus (Get Paid to Recruit)  
• Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)  
• Employee Assistance Program  
• "Columbia Cares" Volunteer Opportunities  
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)  
• Online Learning Platform to Help You Grow!  
• Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)  

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Our Commitment to you:  

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“People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.

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Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.

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What Success Looks Like:

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Your Impact

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Commercial Strategy & Leadership

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• Design and lead a portfolio-wide commercial strategy that integrates sales, revenue management, distribution, and ancillary revenue streams (e.g., no-show revenue, pet fees, parking, upgrades, and other incremental revenue opportunities).  
• Partner closely with Operations, Finance, and Marketing to align pricing, segmentation, and promotional strategies with brand and ownership goals.  
• Lead annual budgeting and business planning for all revenue streams, establishing targets and KPIs that drive accountability across both core and ancillary revenue categories.  
• Use data, systems, and insights to continuously optimize RevPAR, total revenue per available room (TRevPAR), group pace, ADR, and channel mix.

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Sales, Revenue & Ancillary Execution

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• Maintain direct involvement in revenue strategy execution, including reviewing forecasts, pricing decisions, and business mix strategies at both portfolio and property levels.  
• Champion a proactive, action-oriented sales culture—ensuring every hotel has a clear, measurable business development plan and actively managed pipeline.  
• Regularly engage with property teams through on-site visits, strategy calls, and working sessions to validate execution and drive results.  
• Guide teams to achieve balanced and profitable revenue growth across group, leisure, and transient segments.

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Business Development & Consulting

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• Play a lead role in consulting assignments providing expertise in all sales, revenue, and distribution assignments  
• Support business development efforts during client presentations and owner discussions with clear, data-backed commercial strategies.

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Team Development & Culture

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• Develop, mentor, and inspire a team of regional directors and property-level commercial leaders, fostering accountability, collaboration, and shared success.  
• Set clear expectations for execution—not just strategy—ensuring leaders are actively engaged in their business.  
• Serve as an inspiring coach and results driver—celebrating wins, providing candid feedback, and cultivating future leaders.  
• Build systems for training, performance management, and best-practice sharing across all commercial disciplines.

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Owner & Partner Engagement

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• Serve as a trusted advisor to ownership groups, providing transparent performance reporting across both primary and ancillary revenue streams.  
• Deliver actionable, practical recommendations—not just strategy—ensuring owners see clear paths to improved profitability.  
• Communicate with confidence and clarity, helping owners understand both immediate revenue opportunities and long-term positioning.

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Innovation & Continuous Improvement

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• Evaluate and enhance CRM, RMS, and BI tools to improve forecasting accuracy, pricing effectiveness, and total revenue capture.  
• Identify and implement new opportunities to drive incremental revenue and improve monetization across the guest journey.  
• Stay at the forefront of hospitality trends—AI pricing, personalization, digital channels, and evolving guest behaviors—and translate insights into action.  
• Encourage a Founders Mentality: act like an owner, challenge the status quo, and relentlessly pursue performance improvement.

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What You Bring:

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• Bachelor’s degree in Business, Hospitality, Marketing, or related field  
• Minimum 10 years of progressive leadership experience in hotel sales and revenue management, with oversight of multiple properties or a management company portfolio  
• Proven track record of driving RevPAR index, total revenue growth, profitability, and market share improvement  
• Experience operating in a multi-brand, multi-market, or management company environment preferred  
• Demonstrated success in identifying and monetizing ancillary revenue opportunities  
• Deep understanding of USALI reporting, STR analytics, CRM/RMS systems, and digital marketing platforms  
• Exceptional leadership presence  

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Don’t meet every single requirement? At Columbia Hospitality we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.  

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The Fine Print

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Columbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values.

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Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect

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Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic and nurturing work environment for team members.