Sr Product manager, Performance measurement (Ads)

Job Description: Sr PM for Performance measurement: Ads

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Role Overview

We are seeking a Senior Product Manager to own pixel infrastructure and end-to-end measurement for performance advertising products. This role is responsible for ensuring that conversion signals, attribution, and measurement frameworks are accurate, reliable, privacy-aware, and optimization-ready—forming the foundation for bidding, optimization, reporting, and advertiser trust.  

This is a highly impactful role for a PM who understands that performance products are only as strong as their measurement and has hands-on experience with pixels, event pipelines, attribution systems, and performance analytics.

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Key Responsibilities

Pixel & Signal Infrastructure

• Own the product roadmap for conversion pixels, server-side events, and signal ingestion across performance products.
• Define and standardize event schemas and taxonomies for performance use cases (e.g., page views, add-to-cart, checkout, purchase, leads).
• Improve signal quality, coverage, freshness, and reliability to support optimization and measurement accuracy.
• Partner with Engineering to build scalable, fault-tolerant event collection and processing systems.

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Performance Measurement & Attribution

• Own conversion measurement frameworks used across performance products, including attribution readiness and reporting alignment.
• Partner with Data Science to support attribution models, conversion windows, eligibility logic, and performance diagnostics.
• Ensure measurement systems support CPA, ROAS, conversion rate, and incremental lift metrics.
• Contribute to the design and rollout of incrementality testing and experimentation frameworks.

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Privacy, Signal Loss & Compliance

• Drive product decisions around privacy, consent, and signal loss, including server-side measurement strategies.
• Ensure performance measurement solutions align with evolving regulatory and platform constraints.
• Balance advertiser performance needs with data governance and long-term platform sustainability.

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Execution & Cross-Functional Delivery

• Write clear PRDs, success metrics, and rollout plans for pixel and measurement initiatives.
• Lead launches, migrations, and upgrades of measurement systems and advertiser-facing integrations.
• Partner with Sales, Solutions, and Support teams to improve advertiser onboarding, validation, and troubleshooting.
• Act as the point person for measurement-related issues impacting performance outcomes.

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Monitoring, Quality & Insights

• Define health metrics, monitoring, and alerting for measurement coverage and signal integrity.
• Investigate and resolve measurement gaps impacting optimization or reporting.
• Use data to continuously improve measurement accuracy and advertiser confidence.

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Qualifications

Required

• 7+ years of experience in product management, with strong experience in performance AdTech or relevant experience  
• Hands-on experience with conversion pixels, server-side tracking, or event-based measurement systems.
• Solid understanding of performance advertising fundamentals (bidding, optimization, attribution, reporting).
• Deep understanding of e-commerce performance metrics (CPA, ROAS, revenue, conversion rate).
• Proven experience building measurement and reporting systems that support outcome-based advertising.
• Experience working closely with Engineering and Data Science on technically complex systems.
• Experience partnering closely with Sales and customer-facing teams in a B2B environment.
• Strong analytical skills and comfort working with event data, dashboards, and performance metrics.
• Clear communicator able to explain complex measurement systems to technical and non-technical stakeholders.

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Preferred

• Experience with DSPs, ad platforms, ecommerce or commerce media networks.
• Familiarity with incrementality testing, lift measurement, and experimentation.
• Understanding of privacy frameworks, consent management, and data minimization.

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Experience supporting advertiser-facing or developer-facing products.

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Compensation for this role, for candidates based in Mountain View, CA is expected to be between $165,000 ~ $220,000 base. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

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