General Responsibilities
Campaign activation & orchestration
- Build and execute campaigns in Salesforce Marketing Cloud (or comparable platforms) on a targeted basis (e.g., complex use cases, troubleshooting, gap coverage), while ensuring agency-built campaigns align to defined standards.
- Establish and uphold standards for campaign setup, QA, and data readiness.
- Validate campaign setup across internal and agency workflows to ensure alignment and identify risks prior to launch.
- Partner with agency teams to define requirements, align on build approach, and ensure adherence to activation standards.
- Monitor campaign execution to identify issues, escalate risks, and coordinate resolution.
- Identify gaps in campaign setup, data inputs, or orchestration logic and drive alignment to resolve them.
- Escalate and track issues through resolution, coordinating follow-through across internal and external teams.
Platform health & activation readiness
- Monitor and maintain the health of campaign activation environments, including Salesforce Marketing Cloud (or comparable platforms) and upstream data inputs (e.g., audience pipelines, attributes, consent signals).
- Partner with data and engineering teams to ensure audience data is accurate, available, and aligned with campaign needs.
- Validate inputs into activation platforms (e.g., segments, attributes, flags) to ensure readiness for execution.
- Identify and communicate cross-system dependencies (e.g., data availability, consent, ID alignment) that may impact performance.
- Support resolution of issues impacting campaign execution.
Operational excellence & enablement
- Serve as a subject matter expert on campaign activation processes, including Salesforce Marketing Cloud and supporting data workflows.
- Develop and maintain documentation, QA standards, and activation guidelines to support consistent execution.
- Enable cross-functional teams by providing clarity on activation processes, timelines, and requirements.
- Identify opportunities to improve workflows, reduce friction, and improve efficiency across activation processes.
- Contribute to the evolution of campaign activation processes and supporting technologies to improve scalability and efficiency over time.
Qualifications
- Bachelor’s degree in business, marketing, or related field.
- 4+ years of experience in campaign operations, marketing technology, CRM, or similar roles.
- Experience working with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud or comparable platforms).
- Hands-on experience building and executing campaigns within enterprise marketing platforms.
- Strong organizational, problem-solving, and cross-functional coordination skills.
- Ability to manage multiple priorities and navigate ambiguity across teams and systems.
- Experience working with marketing, data, and agency partners.
- Strong attention to detail and commitment to high-quality execution.
Preferred Qualifications
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Developer).
- Experience working within multi-platform marketing or data ecosystems.
- Familiarity with customer data platforms (CDPs), audience pipelines, or marketing data environments.
- Experience supporting platform implementations, migrations, or transitions.
- Experience working in environments with evolving tools, processes, or platform transitions.
Additional Information
Benefits:
- Paid Holidays and Vacation
- Medical, Dental & Vision benefits that start on the first day of employment.
- No-cost mental health support for employee and dependents.
- Childcare tuition discounts.
- No-cost fitness, nutrition, and wellness programs.
- Fertility benefits.
- Adoption assistance.
- 401k matching contributions
- 15% off the purchase price of stock
- Company bonus
All your information will be kept confidential according to EEO guidelines.
Interested in this role?
You apply on the company’s site.
.svg)
.svg)
