Marketing & Promotion Specialist

Work Location: Mountain View, CA

On-site: The job requires 100% on-site presence during business hours.

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Company Overview

xTool is a leader in laser engraving and cutting technology, celebrated for its innovative products for small businesses and creative enthusiasts. With users in 62+ countries, we’ve enabled the creation of more than 30 million projects globally. Founded on a passion for innovation, xTool is driven by a mission to simplify the creative journey. xTool platform empowers everyone—from home crafters to small business owners—by combining cutting-edge technology with user-friendly design. At xTool, creativity knows no limits. With relentless innovation, we’re committed to bringing the joy of creation to more people. Create. Innovate. Inspire.

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Job Description:

We are looking for a proactive and creative Marketing & Promotion Specialist to support local brand activation, community engagement, and growth initiatives in the North American market. This role will focus on executing marketing campaigns, supporting major local events, driving community-based promotions, and creating engaging content to increase brand awareness and customer acquisition.

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You will work closely with cross-functional teams including event marketing, content, sales, and global marketing teams to bring campaigns to life and connect local engagement with business results.

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Key Responsibilities:

1. Local Campaign & Event Execution

• Support and execute local brand campaigns and on-site promotions in partnership with major local events (e.g., maker events, sports events, community festivals).
• Coordinate logistics, materials, and on-site activation to maximize brand exposure and engagement.
• Assist in building and maintaining relationships with local partners and event organizers.

1. Community Engagement & Promotion

• Support online and offline community activities to increase user participation and loyalty.
• Help organize workshops, meetups, product demos, and promotional events within the local community.
• Collect community feedback and insights to support future campaign planning.

1. Growth & Conversion Support

• Execute targeted promotional activities that connect community engagement with lead generation and sales opportunities.
• Track basic campaign performance (attendance, leads, engagement, conversions) and provide reporting.

1. Content & Viral Campaign Support

• Collaborate with content and social media teams to develop localized, culturally relevant promotional content.
• Assist in executing creative campaigns designed for high engagement and shareability.

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Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–3+ years of experience in marketing, promotions, event marketing, community operations, or related roles.
• Hands-on experience supporting campaigns, events, or community initiatives (online or offline).
• Strong execution skills with attention to detail and ability to manage multiple tasks simultaneously.
• Good communication and coordination skills; comfortable working with cross-functional and global teams.
• Familiarity with North American market culture and local community dynamics is a plus.
• Creative mindset with interest in viral content, events, and community-driven marketing.
• Basic data tracking and reporting skills are a plus.