Marketing Operations Manager

About Adaptiva

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Adaptiva is the pioneer and leader of the Autonomous Endpoint Management market and a Gartner Magic Quadrant Leader.

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We are a high-performance team, playing at the top end of this rapidly expanding market (TAM: $50B+, CAGR: 11%). Our customers include some of the world’s biggest and most respected companies, who rely on our technology to manage vast fleets of computers in their global environments.

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We provide a fast-paced and collaborative environment where driven, intellectually curious professionals come together to do the best work of their lives while growing quickly alongside the company.

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Our success is fueled by a set of four core values: Integrity, Excellence, Work Ethic, and Dignity of Labor.

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We offer an industry-leading benefits package, including 100% company-paid health insurance, performance-based bonuses, a 401(k) retirement plan, and generous stock options that allow employees to participate in the company’s long-term success.

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About this role

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We are seeking a strategic and hands-on Marketing Operations Manager to own the systems, processes, and reporting that power our marketing team. This role will manage HubSpot, Salesforce CRM, AI tools, and the broader marketing technology stack to ensure seamless lead management, data integrity, and customer lifecycle operations.

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The ideal candidate combines strong technical and analytical skills with a process improvement mindset. They will build dashboards and performance reporting, optimize workflows across marketing and sales, and identify technology solutions that drive efficiency and growth.

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Why join us?

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This is an opportunity to have a direct impact on how marketing operates and scales by building the systems, processes, and insights that drive business growth.

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Responsibilities

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• Own and optimize the marketing technology stack, including HubSpot, Salesforce, Gong, and related platforms.
• Translate business processes into scalable workflows, automations, and system integrations.
• Build and maintain marketing dashboards, reporting, and KPI tracking.
• Evaluate, implement, and manage marketing technologies, vendors, and AI-powered solutions.
• Develop AI-driven automations and workflows to improve productivity and operational efficiency.
• Manage integrations and data quality across marketing and sales systems.
• Partner with Revenue Operations and Sales Operations to align processes, data, and reporting.
• Document and improve marketing workflows, governance, and best practices.
• Build and optimize landing pages, forms, and campaign infrastructure.
• Drive user adoption through training, onboarding, and ongoing support.
• Identify opportunities to leverage new technologies and AI to enhance marketing performance and scalability.
• Provide user enablement, training, and ongoing support for marketing systems, including new hire onboarding and change management.

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Requirements

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• 5+ years of Marketing Operations or Revenue Operations experience in a B2B SaaS environment.
• Hands-on expertise with HubSpot, Salesforce CRM, and marketing automation platforms.
• Experience building workflows, automations, and scalable marketing processes.
• Strong analytical skills with experience in reporting, dashboards, attribution, and performance metrics.
• Track record of turning business requirements into effective systems and operational solutions.
• Passion for marketing technology, AI, and continuous process improvement.
• Experimental mindset with a willingness to test new tools, technologies, and approaches.
• Ability to balance strategic thinking with hands-on execution.
• Strong communication and cross-functional collaboration skills.

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How to apply

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Please submit your resume and cover letter in PDF format to careers@adaptiva.com.

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The annual base salary range for this position is $120,000– $135,000 depending on experience and qualifications.

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We do not provide visa sponsorship for this position and participate in E-Verify for work authorization.

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Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or other legally protected status.