Marketing Manager, Distribution and CRM

Responsibilities

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• Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial priorities.

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• Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences.

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• Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy.

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• Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes.

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• Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality.

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• Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes.

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• Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards.

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• Coordinate distribution-related events that engage brokers and consultants.

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• Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives.

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• Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working.

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• Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed.

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Salary range

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$90,000-$105,000

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Requirements

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• Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.

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• Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.

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• Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.

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• Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.

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• Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.

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• Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets.

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• Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders.

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• Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement.

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Preferred

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• Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management.

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• Experience with Highspot or another sales enablement platform.

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• Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms.

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• Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality.

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• Working knowledge of website, CRM integration, data management, and campaign operations best practices.

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• Experience coordinating agencies, vendors, and cross-functional project teams.

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• Experience supporting conference strategy, event marketing, or partner-led growth initiatives.

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Benefits

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• Medical, Dental and Vision

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• 401(k) with company match

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• Company paid Life, AD&D Short and Long term disability insurance

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• Generous PTO, Holidays and Summer Fridays

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• 100% paid parental leave

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• Wellness Resources