Marketing Leader

💼 Marketing Leader  

📍 San Francisco HQ  

💻Venture Backed AI4Biology Start-up  

💰 Market-leading comp package + equity  

Marketing Leader  

Our client is seeking a founding Marketing Leader who can combine strategic vision with hands-on execution. In this role, you will shape and deliver marketing strategy, drive brand visibility, manage PR efforts, and build demand across target audiences. This is initially an individual-contributor role rolling up your sleeves to deliver campaigns, content, and programs with an expectation to grow a world-class team. You will also collaborate with external partners and agencies to amplify the company’s voice in the market.  

Role  

Marketing Strategy & Planning  

• Develop and execute marketing strategies aligned with company growth objectives.  
• Define positioning, messaging, and go-to-market strategies for products and services.  
• Partner with leadership on planning and execution of product launches.  

Hands-On Execution  

• Lead end-to-end execution of campaigns across digital, events, and content.  
• Own SEO strategy including keyword research, technical optimization, and link building.  
• Manage analytics tracking (Google Analytics, Search Console, etc.) to track performance.  
• Maintain and optimize website content for branding, metadata, and user flow.  

Public Relations & Brand Awareness  

• Collaborate with agencies to build narratives and secure media coverage.  
• Oversee press releases, thought leadership pieces, and speaking opportunities.  

Content & Thought Leadership  

• Work with subject matter experts to produce blogs, whitepapers, and case studies.  
• Create materials including presentations, collateral, campaigns, and social content.  
• Collaborate cross-functionally to design and host webinars, panels, and showcases.  
• Manage a multi-channel content calendar across LinkedIn, X, YouTube, and others.  

Demand Generation & Events  

• Organize participation in conferences, webinars, and industry events.  
• Plan and execute demand generation campaigns for prospect engagement.  
• Manage inbound/outbound lead capture processes, landing pages, and CRM workflows.  

Cross-Functional Collaboration  

• Partner with product, technical, business development, and leadership teams to align marketing efforts.  
• Provide insights on trends, competitor activities, and customer needs.  
• Support sales/business development with collateral, one-pagers, and decks.  

Qualifications  

• 8+ years of marketing experience in technology-driven companies. Background in startups and larger organizations is a plus.  
• Proven ability to plan strategically while executing tactically.  
• Strong track record building integrated campaigns and driving marketing impact.  
• Skilled at translating complex technical concepts into compelling stories.  
• Experience with PR agencies and strong grounding in media/market positioning.  
• Excellent communicator and collaborator with strong project management skills.  
• Passion for technology and innovation; ability to thrive in fast-paced environments.  

Preferences  

• Familiarity with WordPress (themes, plugins, optimization) and website analytics.  
• Experience with Cloudflare or similar tools.  
• Background in deep tech, SaaS, or developer-focused products.  
• Bachelor’s degree in a technical or related field.  
• Experience working across global teams.  
• Start-up experience within BioTech is a plus; able to drive results with lean budgets.  

Compensation  

• Salary range: $200,000 – $260,000 + variable + equity  

If you are interested please apply above or message me directly a.benhsain@strativgroup.com.  

 Please note that due to high volumes of applicants we are unable to reply to everyone directly and/or provide feedback