Lead Generation Specialist/ Demand Generation – EdTech /E-learning Industry

Job Description:

Location: North America (Remote)  

Experience: 5+ years  

Industry Focus: Digital Accessibility  

Candidate have exp in EdTech or e-learning industry  

We are seeking a highly targeted Lead Generation Specialist with deep expertise in digital accessibility and enterprise SaaS. This role focuses on generating qualified pipeline in net-new segments, complementing (not duplicating) our outbound sales efforts.

The ideal candidate understands the accessibility compliance landscape, can identify high-intent buyers, and can execute campaigns that convert across industries navigating regulatory pressure. This role does not cover outbound sales territories, inbound leads, or renewals — it is purely focused on white space and net-new opportunity creation.

• Strong experience in B2B SaaS lead generation / demand generation  
• Deep familiarity with digital accessibility or closely related compliance-driven domains (Good to have)  

This position will focus on:

• Net-new / white space accounts  
• Underpenetrated industries (healthcare, insurance, legal, publishing, etc.)  
• High-intent and signal-based opportunities (e.g., accessibility mandates, RFPs, compliance triggers)  

Key Responsibilities:

White Space & Net-New Lead Generation Own pipeline generation in underpenetrated verticals and regions not covered by outbound sales:

• Geographies: Midwest, Northeast, Southeast U.S., and Canada  
• Industries: Healthcare systems, mid-market insurance, legal/professional  

services, publishing & media, nonprofits, corporate HR/L&D teams  

Required Exp :

• 5+ years in digital accessibility SaaS or services  
• Should have exp in EdTech or e-learning industry  
• Experience generating pipeline for SaaS platforms and accessibility services  
• 5 to 10+ years in B2B lead generation or demand generation roles  
• Skilled in CRM, prospecting tools (LinkedIn Sales Navigator, ZoomInfo, Apollo), and marketing automation (HubSpot, Marketo, Outreach, Salesloft)  
•  
• Have worked in accessibility SaaS, compliance SaaS, or closely related industries  
• Understand how to generate qualified pipeline (not just MQLs)  
• Are comfortable working within defined territory and account ownership models  
• Can operate both strategically (campaign design) and tactically (execution)  

If your profile matches, please do share a copy of your resume at gunjan.t@makonissoft,com at an earliest