Head of Operations

Job Title: Head of App Commerce

Position Type: FTE

Location: Los Angeles, CA / Hybrid

Job ID#: 169754

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About the Role:

We are launching a new business unit focused on helping consumer brands build, launch, and operate their own branded shopping apps. This role will lead the full lifecycle of our app commerce service, from product strategy and app development coordination to launch planning, customer acquisition, retention, merchandising, CRM, and ongoing revenue growth. This leader must be both strategic and highly accountable for business outcomes.

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We are looking for a senior DTC operator with deep experience in consumer brands, especially across beauty, food & beverage, health & wellness, supplements, and personal care. The ideal candidate has operated multiple brands, built teams from 0 to 1, and can confidently communicate with large corporate clients.

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Key Responsibilities:

• Lead the buildout of a new App Commerce business unit from 0 to 1, including team structure, service scope, operating process, client onboarding, and delivery standards
• Develop app commerce strategies for consumer brands, including app positioning, customer journey, merchandising, CRM, loyalty, subscription, retention, and revenue growth plans
• Oversee the full process from app development to launch and ongoing operations, working closely with product, design, engineering, growth, creative, and client teams
• Build and manage the operating team responsible for app launch, store management, campaign planning, CRM, content, paid media coordination, and performance reporting
• Serve as the senior client-facing lead for brand partners, ensuring clear communication, strategic alignment, and executive-level trust
• Own app sales performance and client success, including revenue targets, retention metrics, repeat purchase rate, customer lifetime value, and commission-based growth
• Create scalable playbooks for app launch, post-launch optimization, promotional calendars, loyalty programs, push notification strategy, and customer retention
• Partner with internal business development teams to support pitches, proposals, pricing models, and client expansion opportunities
• Analyze app performance data and translate insights into actionable growth strategies
• Build a high-performance team culture with strong accountability, execution discipline, and client service standards

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Requirements:

• 5+ years of DTC brand operating experience in consumer categories such as beauty, food & beverage, health & wellness, supplements, personal care, or related FMCG categories
• Multi-brand experience is required; agency, brand portfolio, aggregator, incubator, or holding company experience is strongly preferred
• Strong 0-to-1 team-building experience, including hiring, process design, team management, and performance accountability
• Experience working directly with large corporate clients, senior stakeholders, or enterprise-level brand teams
• Strong understanding of DTC growth levers, including customer acquisition, conversion, retention, LTV, CRM, merchandising, and promotional strategy
• Ability to manage cross-functional teams across product, design, engineering, creative, media, and operations
• Strong commercial mindset with the ability to connect strategy, execution, and P&L outcomes
• Excellent communication, leadership, and client management skills
• Comfortable operating in a fast-paced, entrepreneurial environment with high ownership and ambiguity

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Preferred Qualifications:

• Experience with Shopify, mobile app commerce platforms, CRM tools, loyalty platforms, subscription tools, or retention marketing platforms
• Experience in both startup and corporate environments
• Prior experience leading a new business unit, service line, or growth function
• Strong understanding of consumer behavior across beauty, wellness, health, food & beverage, and personal care categories

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About Us:

Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.

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IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.

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Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.