Growth Lead – Funnel Conversion & Experimentation [442]

About the Company:

UTM.io is a fast-growing B2B SaaS startup helping companies optimize growth through product-led funnels and data-driven marketing. With a small, high-performing team and a focus on experimentation, analytics, and customer activation, UTM.io operates with agility and a strong culture of ownership, metrics, and accountability.

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About the Role:

We are looking to hire a motivated, experienced Growth Lead to own end-to-end growth across self-serve and enterprise funnels. This role is responsible for driving activation, conversion, and revenue through high-velocity experiments, funnel optimization, and retention strategies. You will work closely with the CEO, product, engineering, and fractional contractors to identify opportunities, execute tests, and scale proven strategies.  

This is a Full-Time remote role.

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We are looking for a Growth Lead specifically with these requirements:

• 5–10+ years of experience in B2B SaaS, with strong exposure to product-led growth (PLG) and hybrid PLG + sales-assisted funnels.  
• Proven track record owning end-to-end growth funnels from first visit → signup → activation → paid conversion, across both self-serve and enterprise paths.  
• Hands-on experience with HubSpot Marketing Hub (MAP), GA4, and at least one product analytics platform—Amplitude or Mixpanel—for funnel, cohort, and retention analysis.  
• Experience with marketing attribution, UTMs, and campaign tracking.  
• Strong analytical skills, including the ability to identify AHA moments, define activation metrics, and improve time-to-value and feature adoption. Confidence using CAC, conversion rates, and qualified demo conversion to guide decisions.  
• Experience designing and executing high-velocity growth experiments, A/B tests, lifecycle programs, and in-product experimentation.  
• Experience across paid media, SEO, and partnerships.  
• CRO, session-analysis tools, experiment cadence, and trial-to-paid ownership.  
• Ability to operate independently, take ownership of outcomes, and coordinate contractors and designers as needed.  
• Strong systems thinking, with the ability to connect product, marketing, pricing, and sales to drive growth.  
• Clear, direct communication and the ability to collaborate with senior leadership and act on feedback.

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Nice to have:

• Direct experience working on US SaaS growth teams.  
• SQL skills for querying data and conducting deeper analysis.  
• Coding experience that supports growth experimentation or automation.

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Your responsibility will include (but not limited to):

• Own end-to-end growth across self-serve and enterprise funnels, from first visit → signup → activation → paid conversion.  
• Analyze user behavior, identify AHA moments, and optimize activation, time-to-value, and feature adoption.  
• Design, execute, and iterate high-velocity growth experiments with clear success metrics across web, onboarding, pricing, upsell, and retention flows.  
• Set growth priorities and coordinate work across product, engineering, design, and fractional contractors.  
• Lead lifecycle and retention strategies once acquisition and activation are optimized.  
• Report on growth performance, insights, and next bets with clear accountability to outcomes.  
• Collaborate directly with the CEO and senior leadership, providing data-driven recommendations and executing with independence.  
• Continuously refine growth processes, experiments, and measurement systems to improve funnel efficiency and revenue.  
• Track key metrics including Web → Free trial → Paid Conversion, Activation Rate / Time-to-Value, and Qualified Demo Conversion Rate.

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Growth Opportunities/Perks:

• Full ownership of growth and end-to-end funnel optimization.  
• Opportunity to build and lead a growth team as the company scales.  
• Direct mentorship and collaboration with the CEO on strategic growth initiatives.  
• Work in a small, high-accountability startup environment with flexible remote work.  
• Access to professional development resources, including Kindle and Audible books, CXL.com courses, and a $500/year education allowance.  
• Assigned training and career development opportunities.  
• Healthcare stipend and retirement stipend (after first year).  
• 10 days PTO plus sick leave.

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You are a great fit for this role if…

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✅ You have experience owning end-to-end growth funnels across both self-serve and enterprise paths.  

✅ You are confident analyzing data and using metrics to prioritize opportunities and make decisions.  

✅ You thrive in a fast-paced startup, take ownership of outcomes, and work independently to turn ideas into action.  

✅ You are comfortable working hands-on with tools like HubSpot, GA4, and product analytics platforms to uncover insights and improve performance.

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Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a 3-min video, and two 1-on-1 interviews.

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Thank you for taking the time to consider this position. I look forward to hearing from you soon!