Growth Engineer (Marketing) [32961]

Job Description:

Location: New York City (SoHo, in-office)  

Compensation: $120–200K + early-stage equity with meaningful upside  

5 days in-office  

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About  

The company helps finance and operations teams turn messy documents — scanned, handwritten, multiple formats — into structured, validated data that flows directly into their ERP  

and internal systems. We automate the entire path from intake to extraction to downstream workflows.  

We’re at low single-digit millions in ARR, growing quickly, and ready to scale pipeline in a disciplined way.  

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Why This Role Is Worth Your Attention  

1. First ‘marketing’ hire at a company with real revenue and product-market fit  

   AI-adjacent but not AI hype. You’ll shape how the companny is positioned in a crowded AI/OCR space.  

1. You build the engine — with real tools, not just strategy decks  

   Own Google, LinkedIn, and Meta. Optimize for cost per lead and volume. Find the right priced audiences and targeting.  

1. Influence beyond campaigns  

   You’ll have a seat at the table on product packaging, pricing, and go-to-market strategy.  

1. Deep ownership over outcomes  

   Build an engine that gets more efficient over time, not just bigger.  

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What You’ll Own  

You’ll think and execute from day one. Clarity in your role, accountability for clear targets, and the authority to forecast against it. We’re not optimizing for MQLs in a vacuum  

— we’re optimizing for pipeline that converts.  

1. Positioning & ICP Focus  

   Define the roadmap and align channel mix to each vertical and buyer persona. Figure out which channels work for each vertical, buyer, and deal size. Coordinate tightly with  

outbound sales.  

1. Paid Acquisition  

   Own Google, LinkedIn, and Meta. Optimize for cost per lead and volume. Use AI tools to iterate on creative and copy faster than agencies can quote you.  

1. Category Narrative & Credibility  

   Separate the company from generic OCR and AI hype. Craft a distinct point of view through original research, thought leadership, and content that earns real recognition — not just  

impressions. Create high-performing assets: case studies, vertical-specific guides, social proof, and attribution content.  

1. Experimentation & ROI  

   Own budget allocation. Tie every dollar to pipeline impact with tight feedback loops and closed-won analysis. Run more experiments per week than most marketing teams run  

per quarter.  

1. AI & Tool Stack Ownership  

   You own the marketing tech stack. You’re constantly evaluating new AI tools, automating repetitive workflows, and building internal systems (scraping, enrichment, content  

generation, reporting) that give you an unfair advantage. You get excited when a new model drops and immediately figure out what you can break or build with it.  

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Who You Are  

• You’ve operated at $1–10M ARR B2B SaaS (self-serve or sales-led with $10K+ ACV deals). Ideally, you understand legacy industries like finance, legal, logistics, or  

manufacturing.  

• You’re a growth hacker at heart — comfortable writing Python scripts, prompting LLMs, using no-code tools, or duct-taping APIs together to test an idea before  

asking engineering for help.  

• You have a compulsive need to stay current. You’ve tried the latest AI tools before they show up on TechCrunch. You have opinions on what’s actually useful vs.  

hype.  

• You’ve built and owned SEO. You’ve managed paid channels and know what good looks like.  

• You’re not daunted by ambiguity or chaos — you thrive in it because you know how to build structure fast.  

• Bonus: You’ve used AI to meaningfully accelerate content creation, lead enrichment, reporting, or campaign operations in a previous role.