Email Marketing Specialist

Cogency Global Inc.

THE RIGHT RESPONSE

AT THE RIGHT TIME,

EVERY TIME

Position Title: Email Marketing Specialist

Location: New York

Employment Type: Fulltime – Exempt

Hours: 9:00 am to 5:00 pm

Salary: $80,000-$85,000

Reports to: Digital Marketing Manager

Location: NYC

Role Summary

We are searching for an analytical yet creatively minded Email Marketing Specialist who treats every send as an experiment and every journey as an opportunity to build lasting relationships.

This is a newly created position. You will have the latitude to shape the role’s processes, best practices and success metrics, so an independent, builder’s mentality is essential.

You will design, build, and optimize acquisition and retention programs in HubSpot, Salesforce and Mailchimp, using data to drive segmentation, targeting and continuous improvement throughout the client journey. The role sits at the intersection of business development and client success, advancing prospects through the funnel while owning key retention and upsell touch-points in partnership with Marketing, the new BDR and Sales teams.

You will collaborate closely with the Digital, Brand, Content, and BDR teams, ensuring every campaign is data-driven, engaging and aligned with Cogency’s FY25-27 growth priorities.

Key Responsibilities

Campaign Execution & Optimization

• Build, QA and deploy email campaigns and automated nurture or retention journeys in HubSpot (integrated with Salesforce, On24, and iCapture).

· Translate prospecting, nurturing and retention roadmap into sequenced, persona-based journeys.

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· Partner with AEs and BDRs early to refine messaging, offers and timing for key accounts.

• Create programs for:
• Acquisition: prospecting and lead-nurture campaigns
• Retention & Expansion: client newsletters, cross-sell and upsell journeys, service-update communications, win-back series for inactive cohorts (renewal reminders, service-expansion nudges, re-engagement streams).

o Corporate Communications: announcements, holiday closings, staff and client alerts, investor messaging

• Run A/B and multivariate tests (subject lines, CTAs, cadence, content blocks); document Hypothesis → Result → Decision and roll winners into templates or journeys.

· Maintain campaign governance: consistent naming conventions, UTM standards, pre-flight checklists, suppression rules, and formal “Project Names” so cross-functional teams can track progress.

Technical Excellence

• HTML/CSS: hand-code responsive, accessible templates; build drag-and-drop modules for scale.
• Segmentation & Targeting: use HubSpot properties, lifecycle stages, and engagement signals (opens and clicks, On24 attendance, form fills) to target by ICP, stage, and behavior.
• List Health & Deliverability: Reduce bounces and unsubscribes via sunset policies, re-engagement streams, frequency capping, and preference-center routing; enforce suppression lists and opt-out compliance.
• Workflows & Journeys: Architect multi-branch HubSpot workflows with enrollment caps, exit conditions, and error notifications to protect client experience.
• Data Integrity: Troubleshoot field mapping, deduplication, and sync issues between HubSpot, Salesforce and other MarTech platforms; ensure lifecycle transitions and lead-scoring actions behave as intended.

Creative Collaboration

• Translate Brand/Content assets into email experiences aligned with tone and design standards; create reusable modules/snippets for speed and consistency.
• Serve as the email subject-matter expert on the cross-functional Retention Project; advise on cadence, messaging, and segmentation.
• Facilitate work-shopping sessions with AEs to capture real-world objections and translate them into lifecycle content.
• Test visual formats (static vs. GIF, image placement, button treatments, short vs. long copy, infographics, embedded video) to improve scannability and clicks.

Analytics & Reporting

· Own journey-level reporting in HubSpot and Salesforce dashboards, covering:

o Engagement: opens, CTR, CTOR

o Conversion: form fills, meetings booked, MQL → SQL → Closed-Won

o Retention: renewal rate, cross-sell revenue uplift, churn or reactivation trends

o List Health: bounces, unsubscribes, spam complaints, inactive cohorts

· Provide insight-driven recommendations on what to scale, pause, or test next for leadership.

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Qualifications

Must-Have Technical Skills

• 3–5 years hands-on email marketing and automation experience (HubSpot required; Salesforce and Mailchimp preferred).
• Proficiency in responsive HTML/CSS for email; comfortable with HubSpot Design Manager.
• Advanced segmentation and targeting based on ICPs, lifecycle stage and behavioral engagement; comfortable with Active Lists, properties and dynamic content rules.
• Proven ability to create and manage automated workflows/journeys (enrollment triggers, branching logic, goals, suppression, exit criteria).
• Strong grasp of list health management (sunset policies, re-engagement, frequency caps, preference center) to reduce bounces and unsubscribes.
• Data fluency with the ability to build HubSpot dashboards and narrate insights for leadership.
• Regulatory compliance familiarity: GDPR, CAN-SPAM (consent capture, lawful basis, record-keeping, regional sends).

Creative & Collaborative Skills

• Clear, concise copywriting that can adapt from prospecting to relationship-building tones.
• Confident facilitator, comfortable looping AEs into journey planning early and synthesizing feedback.
• High attention to detail, strong QA discipline and a sharp design sense.

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Nice-to-Haves

• ABM, loyalty, or dedicated retention-marketing experience.
• Exposure to AI-driven personalization or predictive lead scoring.
• Experience localizing campaigns for international audiences (EMEA or APAC).

Success Metrics

· Acquisition: demonstrable growth in Lead → MQL → SQL conversions attributable to email programs.

· Retention & Upsell: measurable improvement in client renewal rates and cross-sell revenue.

· Engagement: sustained gains in CTR, CTOR, and open rates above industry benchmarks while maintaining stable or declining unsubscribe rates; active engagement from top-tier clients.

· List Health: healthy bounce rates, a shrinking inactive segment, and successful re-engagement outcomes.

· Deliverability & Scale: a strong sender reputation with consistent inbox placement as program volume grows.

· Corporate Communications: timely, brand-aligned delivery with positive internal and client feedback.

Why Join Us

Marketing is central to Cogency’s high-growth, PE-backed roll-up strategy. As our Email Marketing Specialist, you will architect the programs that acquire new clients, deepen existing relationships, and amplify Cogency’s brand voice across the corporate, financial, and legal markets we serve — all while helping define the role itself and laying the foundation for long-term lifecycle excellence.

Ready to turn experiments into scalable growth? Let’s talk.

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Together, we live our Core Values

Integrity: Doing the Right thing even when no one will know and walking the talk

Fairness: We have an open-door policy with access to all including the CEO at any time in a friendly & collaborative environment.

Fun: We believe in a fun work environment & have many team events that support the ‘fun’ culture

No Lay off strategy: We believe loyalty must go first from management to staff and we are proud of this unique strategy

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...and to further support our staff, we offer:

· Relaxed and Casual dress code for Summer months & Fridays

· Educational assistance program for all of our eligible staff members

· Continuous Learning is encouraged through our Quarterly New Hire Seminars & Knowledge Sharing sessions

· An Organization that gives back to Society – We offer Paid community service days to all our eligible staff members and NYC Headquarters participates in number of charity drives throughout the year

· A commitment to diversity & inclusion

· 401k up to 5% price match, Access to FSA, Pre-Tax Transit benefit

· 80% covered Medical Insurance & 80% covered Dental & Vision insurance