Customer Marketing Associate

Summary

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The Customer Marketing Associate will support the processes and implementation, execution, analysis and measurement of Base Management strategies developed by the Marketing-Sr Mgr. This position will also be responsible for leveraging the department's analytics and insights tools—such as Google Data Studio, Looker, ThoughtSpot, Qualtrics, Jira, Asana and AI resources like Gemini and NotebookLM, among others—to perform data analysis, build presentations, and formulate actionable recommendations.

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Responsibilities/Duties

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Support the development and implementation of key Business & Marketing strategies established by the Marketing-Sr Mgr to achieve Base Management goals (Revenue, ARPU, Retention, etc.):

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• Create, track, and monitor the on-time development of all marketing initiatives, manage standard marketing processes (such as new campaign / change requests, creative briefs, and asset approvals) and lead the implementation strategy calendar to ensure on-time delivery. Maintain the master initiatives log to track real-time development stages. (30%)  
• Assist in gathering insights from brand performance and existing initiatives to help report on critical base KPIs, to create business case support, and identify opportunities for optimization, improvement, or replication across other campaigns. (20%)  
• Create and present materials to support marketing initiatives across other departments, keeping cross-functional teams aligned on deliverable progress, next steps, and additional requirements. (20%)  
• Engage and collaborate with cross-functional stakeholders to understand business needs, address execution issues, and proactively solve project roadblocks. (20%)  
• Assist in the conception and development of new marketing initiatives derived from data insights or in support of new Commercial and Product launches. (10%)  

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Job impact

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To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the level of financial impact this job has on the organization. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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While this person will not be directly responsible for financial budgets, the person will be supporting the Marketing-Sr Mgr to achieve the MKT goals with financial impact.

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The person should be able to advise and assist the Marketing-Sr Mgr in the development of strategies and their execution.

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This person will be responsible for supporting processes to implement Base Management activities and following departmental and company procedures while being legally compliant.

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This person will be responsible for minor day-to-day operating decisions regarding his/her main areas of responsibility.

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Most frequent internal and external contacts:

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• Communications Managers & Sr. Managers  
• Business and Brand Managers  
• Communications Analysts  
• Operations Analysts  
• PSI Group  
• Compliance Group  
• Commercial PMOs/GTS  
• Advertising Agency  

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Qualifications

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To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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• Bachelor’s degree required or equivalent combination of education and experience, preferably in the telecommunication Industry;  
• Preferred majors in Marketing, Management, Business Administration, Advertising, Communications, Project Management, Industrial Engineering or related field;  
• 3 to 5 years of experience in Marketing, Business Administration, Advertising, and Communications preferred;  
• Ability to understand, analyze, and interpret data and complex business processes;  
• Must have creative, analytical, and people skills;  
• Must have organization and planning skills;  
• Must have communication (verbal and written) skills in English and Spanish preferably;  
• Ability to read, analyze, and interpret market research studies and data;  
• Ability to define problems, collect data, establish facts, and draw valid conclusions;  
• Ability to read, analyze, and interpret common financial reports and legal documents;  
• Ability to effectively present information;  
• Ability to build effective working relationships across a range of people internally and externally;  
• Ability to operate in a multi-task environment;  
• Strong attention to detail;  
• Sense of urgency;  
• Ability to solve conflicting situations;  
• Ability to effectively manage time and prioritization;  
• Computer knowledge (G-Suite, Microsoft Excel, PowerPoint, Word) required;  
• Spanish language is a plus;  
• Creative thinker (in and out of the box).